In this day and age, a company without a website is akin to a soldier on an active battlefield without a gun. Businesses are essentially mandated to have a website nowadays due to a few perks. It helps the company to be found on the internet, as well as allows promotion and/or selling of products and services to a wider audience.
Putting a website up, however, relies on one of numerous vital factors: overall usability. Of course, what’s a website for if the user finds it extremely difficult to browse? That said, here’s what you should remember as you begin working with a local web design firm.
Easy Does It
As you map out your site, your foremost goal is to make it super-easy for users to navigate. You can do this by a few simple tricks. Make sure each page is appropriately named and that the sub-navigation buttons all relate to the main button. By making navigation simple, you help users find what they’re looking for as quickly as possible.
Broken Links Should Be Fixed
Broken links are considered some of the most frustrating web design shortcomings; bad enough that your website’s credibility may suffer. If visitors can’t find what they’re looking for on your site, you can be sure they’ll look elsewhere. As you work with website design professionals around Los Angeles, such as Web Solutions Firm, make sure that any broken links are sorted out accordingly.
The acronym above stands for “Keep It Simple, Sweetheart (or its equivalent),” an acronym you should probably know by now. Keep your on-site content absolutely free of jargon as much as possible to avoid confusing your readers. It’s good enough to use technical terms as a way to establish your company’s credibility in the field, but learn to draw the line.
Follow the F Rule
While observing web users, researchers used what’s called an eye-tracking camera to follow the path that users’ eyes take when browsing a web page. They found out that the patterns always trace an F shape, which gave birth to the “F Rule.” With this in mind, have your website designed according to this pattern for maximum effectiveness (i.e. put the most important items on the leftmost side and go from there).
Source 5 Ways To Make Your Business Website User Friendly, UsabilityGeek.com, July 2, 2012