Whether it is a completed form, a sale on an e-commerce site or any other type of objective, in order to optimize your Adwords campaign, it is essential to follow your return on investment by knowing exactly what campaign, what word -key purchased or which targeting generates a transformation and its cost that calculates its return on investment.
For this, it is essential to install a conversion tracking. Once connected to your Adwords campaign, click on “Tools” then “Conversions”. Then click on “+ conversion” select the type of conversion (website, mobile) and fill in the form that appears.
Google will ask you for a name for your conversion, a value, and other miscellaneous data to identify your conversion. Once completed, press “Save and continue”.
You will then get a code to track the return on investment. This code must be installed on the validation page of your conversion (sales confirmation, thank you page).
Track the ROI of your Ad Words campaign
With the tracking installed, you will now be able to find the conversion data directly in the management interface of your Adwords campaigns. To display the conversion data, you must customize the table columns of your tracking reports.
Just click on “Columns” and then “Edit Columns”. Here you can add a wealth of data to your reports. In this case, click on “Conversions” and then on the data of interest to add them. For example: Conversion, Cost per Conversion, and Conversion Rate.
And now, you have the basics to track the ROI of your Ad-words campaign.
Good to know:
Tracking your return on investment is the first step in a long series of actions to reach your profitability goals. To have a good ROI, it is essential to have a daily follow-up of your Adwords campaign and to have the necessary knowledge and experience in the management and optimization of Google campaigns. Feel free to opt for SERVPRO then.
The Web solutions firm happens to offer the different marketing strategies that are crafted to cater to your requirements. No matter whatever your services are, you can expect the best returns with the Adword or Google Local Services with SERVPRO by your side.