Are you the one who are new to the digital advertising world and already running an ad campaign without proper application of conversion tracking and then you are losing many things. Well, you must know that tracking conversions in the AdWords can help you in tracking and improving ROI.
You must keep on checking which keywords and ads are creating most of the conversions with less money. You must lower down the ads that hold high cost per action and increase the ads that ask for low money. This can help you in increasing your ROI to the best possible extent.
Everyone needs a conversion in the digital world
You should always stick to your goals and the aim of every PPC campaign is driving conversions. No matter, whether you a team who is working for eBook download, a retailer for converting website visitor or even a media person for newsletter sign up, you all need a conversion in less time.
You should leave all the hassles related to conversion tracking setup. You might be having a good click-through rate on the ads and gaining good traffic, but you are unaware of whether it is changing them to leads and sales. Well, for every ad campaign you run, your main motive is to generate good sales and not web traffic.
Important steps to follow
For such a purpose, you need conversion tracking for tracking ROI of all your online campaigns. You need to follow some of the steps below,
Identify your need for tracking and measuring your ad campaign effectiveness
Log in your account of Adwords and click on “tools and analysis” and further on the link called “conversions”.
Go on the setup wizard
Send the given code to the webmaster or add code on your own on pages which you are tracking.
Keep on repeating this process for all online conversions that you are in need to track.
Well, when you invest in the campaigns of AdWords, it is must for you to track performance carefully, make all the adjustments so that you can get more conversions from least money. Try the above-given steps which can help you easily in tracking ROI.