People might tell you that if you run Google AdWords, then you are going to get an impressive amount of clicks. However, the fact is that you have to track your conversion rate to find out whether the ad is getting you a meaningful result or not. This would help you in understanding your ROI, which is important.
How to track conversion rate:
There is a conversion tracking tool that is widely used to discover the efficacy of your campaign. This tool allows you understand which are the areas that are giving better results and the areas where you need to work on. Let’s find out how it works.
How conversion tracking works:
The first thing that you need to do is to define your objective. For instance, SERVPRO, a fire, water and storm damage restoration company runs its ads for both commercial and residential properties. However, ads for each segment are different with different objectives.
For examples, ads for residential property can have a call to action for booking an appointment for service where for the commercial projects there could be a call to action to book a call for inspection.
Since both the ads are different from each other, the conversion tracking depends on what exactly you want your customers to do.
In addition, SERVPRO also offers franchise opportunities and an ad for that can have different objective and call to action.
How to track and measure ROI:
You can set conversion tracking in Google ad page on the analysis toolbar. All you need to do is to follow the instruction as it prompts. However, it is advisable that you should hire a professional organization that is skilled at tracking conversion rate.
Since it demands BI and data mining skills to understand the nuances, it is advisable to hire a professional company.
Running Google ad is not the end game, In fact, you should be keen on getting the right result and that could be done by looking at the conversion tracking tool. So, make sure that you spend the time to understand how the ad behaves and functions b understanding conversion rate.