There’s more to a good website than just high search engine rankings and quality content. When audiences visit your site, they form certain perceptions about it, which also reflect on your Los Angeles business. However, these impressions aren’t shaped by the content alone but also by the base graphical elements you use. In fact, studies have shown that colors, spacing, and font choice do influence human behavior and can even contribute to a brand’s success or undoing. The good news is that fundamental design psychology is fairly easy to apply. Consider these basic web design tips so that your site can tap into your target market’s psyche.
• White space. This design element gives your audiences a visual “break”. If you’ve ever ridden a public transit during rush hour, you’ll know how overwhelming it feels. It’s the same thing for a visitor browsing a page cluttered with words, photos, and bold ads-everything is simply chaotic. Conversely, you should avoid using excessively wide space since this creates the feeling that the page is lacking something. The trick is to find the right balance. By using white space properly along with other design elements, you can direct your visitors’ attention to areas you want them focus on and encourage them to take action.
• Typeface. By choosing the right typeface, you can better convey your brand’s aura. There are two basic typefaces: namely, serif and sans-serif. Generally, serif fonts like Times New Roman and Cambria are used by academic, science, and news journals to project an air of credibility, knowledge, and convention. On the other hand, sans-serif fonts such as Arial and Tahoma are used by future-looking organizations who want to project a modern, minimalist vibe.
• Color. Every brand or organization has its defined set of brand colors. Warmer colors like red, orange, and yellow denote warmth, creativity, and liveliness, but they can also create feelings of pressure and stress. Cooler colors such as green, blue, and purple, on the other hand, give off a rational and professional feeling but may also come across as cold and unfriendly. How your audiences feel when they browse your site depends on combining your brand colors with neutrals (grey, white, black, and beige). In choosing neutrals, you should consider whether the ensuing contrast would appear too strong or too bland.
Integrating visitor psychology into your web design can substantially improve your end results. By applying the above principles, you can make your audiences more receptive to your messages. Whether you have yet to design your first website or planning to revamp an existing one, Los Angeles web designers like those working with Web Solutions Firm can be of great help.
The psychology of Web design: How colors, typefaces and spacing affect your mood, TheNextWeb.com
The Psychology of Web Design, WebDesignerDepot.com